Lightwave | Broadband Technology Report | Cabling Installation & Maintenance | Lightwave Innovation Reviews

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Tips for a Great Entry

We want your entry to be as powerful and impressive as possible. Here are a few tips that will let the judges see your entry in the most favorable light.

  1. Block time out on your calendar. Map out some time on your schedule so you can focus on your entry. 
  2. Use specific, quantitative and instantly credible language. Avoid the urge to just copy and paste the text from your marketing collateral or website.
  3. Be sure to answer the following questions about the product/service/software: How does your product/service/software helps customers meet their objectives? How does it reduce operational expenses and/or develop new revenue sources? What are the unique features of this product as it compares to competing solutions? What makes it innovative?
  4. Get input from the technical/engineering team at your company and provide specific examples on how the development impacts the optical networking community
  5. Download a preview of the entry form and compile your answers before completing the online entry. Once you’ve compiled your data review your draft and confirm it clearly demonstrates one of the following criteria: Originality, Innovation, Positive impact on the customer, How well it addresses a new or existing requirement, Novelty of approach, Cost-effectiveness
    >> Download your preview of the entry form here.
  6. Back up your claims with supporting evidence such as charts, tables or testimonials. Make it as easy as possible for the judges to look at your entry in the most favorable light.
  7. Call or email if we can help! Stephen Hardy is available to discuss anything that can help you complete an entry. He can be reached at stephenh@pennwell.com or 603 891-9454